Business Services

Maximize Profits Through Excellent Customer and Public Relations!

AP is here to effectively handle your individual customer contacts and to help you craft your effective public relations messages and crisis management strategies. Our professionalism is infused in each call and, when you need us, we are here to manage your “big picture” public image as well.

Excellent customer relations can maximize profits for businesses of all sizes. By making it easy for customers to place orders and to ask questions, businesses are providing an appreciated service for their customers and they are maximizing the profit value of such customers. Good service and positive experiences will generally encourage customers to begin doing business and to continue doing business with a particular company. Efficient order taking can also lead to efficient up-selling and cross-selling of compatible products.

These customer relationship functions can be performed internally or can be easily and efficiently outsourced to customer relations professionals such as AP. We can save your business time and money, make your efforts concerning your customers more efficient, provide your customers with excellent service and become a strategic ally to you in turning your visions into reality.

For your benefit, our services include the following:

A. Call Center/Correspondence Center
(Customer Relations Services):


Sample Incoming Call Services:
- Efficient, Centralized Place for Customer Contacts
- National Toll-Free Telephone Line Management
- Take and Process Orders (Advertisement Responses, Direct Marketing Responses, Catalogue Sales, Website Responses)
- Up-Sell and Cross-Sell Compatible Products
- Classified Ad Responses
- Respond to Customer Inquiries
- Handle Crisis Management Issues and Inquiries From Customers and Media
- Third Party Verification of Orders/Customer Consent
- Product Information
- Dealer Location Service
- Gather and Compile Information/Data into Useable Form: Customer Inquiries, Complaints and Concerns, Requests for Action.
- Request a Quote
- Register Participants for Events
- Help Desk
- Overflow/After Hours Customer Service
- Emergency Service Response (e.g., Doctors, Plumbers)
- Paging Service/Customer Retention Calls
- Executive Telephone Secretary/Off-Site Receptionist (Small Companies With More Established Company Persona)
- United States Customer Service Location for Companies Primarily Located Overseas


Sample Outgoing Call Services
(Business to Business/Existing Business Relationship with Clients):
- Identify and Pre-Qualify Interested Customers
- Set up Appointments for Follow-Up Calls/Meetings
- Conduct Survey/Research Calls (Place Calls and Compile Data)
- Employment Verification
- Appointment Verification
- Agent Call Backs
- Website Promotion
- Upcoming Event Notification/Registration
- Community Affairs and Alerts (Targeted Timely Mobilization)
- Marketing of New Services/Features
- Ignite New Interest in Existing Services/Features


Sample Correspondence Services:
- Review and Organize Written and E-mail Correspondence (Compile into Useable Form)
- Respond to Written and E-mail Correspondence
- Library of Customer Response Form Letters
- Hand Address Marketing Pieces to Increase Response Rate
- Envelope Stuffing
- Input Customer and Vendor Data Into Useable Form


B. Advisory Services:
Call Center Management, Customer Relationship Management, Direct Marketing, Public Relations, Government Relations,
Crisis Management
We are dedicated to applying our extensive knowledge and experience to help businesses and governmental entities to maximize their potential. We work to turn our clients’ visions into reality.

Sample Advisory Services:
Internal Call Center Management Services:
- Evaluate Internal Call Center/Correspondence Center Performance
- Create Your Own Call Center
- Cost Analysis and Reduction
- Maximize Your Order Processing Results
- Identify Ways to Improve Internal Customer Relations
- Call Abandonment Analysis and Improvement Plans
- Identify Ways to Improve Internal Customer Relations Cost Efficiencies
- Maximize Cost Efficiencies
- Productivity Analysis – Increase Productivity
- Staffing/Scheduling Analysis
- Decoy Test Calling To Improve Response Time, Service Quality
- Training For Customer Relations Professionals (On-Site or In Our Center)
- Script Drafting and Analysis
- Library of Customer Relations Form Letters
- Technology Analysis


Customer Relationship Management Services:
- Customer Demographic Review
- Increase Sales by Managing Development and Retention of Customers
- Customer Service Review
• Business to Business
• Call Center Operations
• Fulfillment Center Operations
• Retail
- Customer Service Training


Direct Marketing Services:
- Evaluate Existing Direct Marketing Efforts
- Customer and Market Analysis
- Discuss Marketing/Product Goals with Management
- Compile and Articulate Marketing/Product Goals
- Craft Direct Marketing/Messages
- Develop Marketing Pieces and Advertisement (art, layout)
- Develop Presentation Materials
- Prepare Comprehensive Marketing Plans
- Direct Marketing Analysis and Response Review
- Train Internal Customer Service Representatives on New Marketing Goals
- Evaluate Out-Sourced Call Center/Customer Service Performance
- Electronic Commerce
- Direct Mail Trade Show Strategies


Public Relations Services:
- Handle Media Inquiries
- Define the Desired Public Image
- Develop Positive Media Strategy and Coverage
- Implement Media Strategies
- Issue Management


Government Relations Services:
- Develop Legislative Strategies
- Develop Regulatory Strategies
- Governmental Meeting Preparation
- Governmental Meeting Representation


Crisis Management Services:
- Crisis Prevention Planning and Analysis – Prepare In Advance
- Manage Risk
- Protect Corporate Reputation and Brand Image
- Crisis Management Strategy – Take Positive Action
- Crisis Management – Drafting Press Releases
- Crisis Management – Corporate Questions/Answers